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Why Apple is obsessed with gold: It's all about Asia

April 25, 2015 3:12 PM
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Apple’s CEO Tim Cook often promotes the company’s green initiatives and socially progressive policies, but if look at what the company is putting in front of consumers in recent months, the message isn’t touchy-feely and green — it’s razor-sharp and gold.

It began with the gold iPhone 5S, continued with the gold iPad and has arguably reached its culmination in the gold MacBook.

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