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T-Mobile revamps prepaid brand to spruce up image

September 24, 2018 1:09 PM
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(Reuters) - T-Mobile US Inc (TMUS.O) said Monday it is renaming its prepaid brand to Metro by T-Mobile and adding two new unlimited phone plans that will include perks like Google One cloud storage and Amazon (AMZN.O) Prime, in an effort to remove the perception that prepaid plans have subpar service.

As the third-largest U.S. wireless carrier awaits regulatory approval for its $26 billion deal to buy smaller rival Sprint Corp (S.N), T-Mobile is blurring the lines between its brands to avoid regulators ordering T-Mobile to divest Metro as a condition to approve the merger, one analyst said.

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