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Swatch plans multiple smartwatches, but they'll be simple

August 23, 2015 1:27 AM
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Swatch has only just dipped its toes into the smartwatch waters, but it already has grand ambitions in the category. CEO Nick Hayek tells Tages-Anzeiger that next year's Touch Zero Two (due around the Rio Olympics in August) is just the start. There should be multiple smartwatches, and the company is also releasing NFC-equipped, payment-capable watches later this year. In other words, Swatch isn't treating these devices as exceptions or one-off experiments, like some other Swiss watchmakers.

Not that you should expect Swatch to directly challenge the Apple Watch or Android Wear. Hayek doesn't want a multi-purpose "computer for the wrist," or to depend on outside companies for help -- Swatch got burned when Microsoft abandoned MSN Direct, so it's not about to rely on someone else's platf...

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