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Sponsor Fears of Consumer Revolt Felled Bill O’Reilly at Fox

April 21, 2017 1:33 AM
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Sponsor Fears of Consumer Revolt Felled Bill O’Reilly at Fox

“The allegations are disturbing,” a Mercedes spokeswoman, Donna Boland, said in a blunt statement after the company pulled its “O’Reilly Factor” ads. “Given the importance of women in every aspect of our business, we don’t feel this is a good environment in which to advertise our products right now.”

Lost revenue is one matter and tarnished reputation another. If the financial fallout from the O’Reilly backlash was relatively minor — many advertisers simply shifted their spending to other Fox News programs — it was difficult to ignore the public image of at least 50 major brands withdrawing supp...

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