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'Modern' Santa? Some want Father Christmas to be gender-neutral, have tattoos, survey finds

December 14, 2018 8:51 PM
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'Modern' Santa? Some want Father Christmas to be gender-neutral, have tattoos, survey finds

A tattooed, hoverboard-riding, beardless Santa Claus? Some respondents to a recent survey think this Christmas icon needs an upgrade.

The survey, which was conducted by logo-making company GraphicSprings in October and November, used Google surveys to gather responses from 400 people across the U.S. and U.K, asking them how they would “rebrand” or modernize the jolly fellow. From there, 4,000 people across the two countries then v...

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