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McDonald's loses 'Big Mac' trademark case to Irish chain Supermac's

January 15, 2019 8:00 PM
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(Reuters) - McDonald’s Corp (MCD.N) has lost its rights to the trademark “Big Mac” in a European Union case ruling in favor of Ireland-based fast-food chain Supermac’s, a decision from the EU’s Spain-based Intellectual Property Office (EUIPO) showed.

The judgment, provided to Reuters by Supermac’s, revoked McDonald’s registration of the trademark, saying that the world’s largest fast-food chain had not proven genuine use of it over the five years prior to the case being lodged in 2017.

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