Zeev Aram (Video)

November 3, 2014 9:56 AM

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Zeev Aram (Video)

What constitutes good design? "Imagination, originality, creativity, time and passion." So says Zeev Aram, founder of London design Mecca Aram Store, and he should know. Since opening his first showroom on the King's Road in 1964 Aram has been at the forefront of design retail in the UK, seducing the British public with the impeccable aesthetics of designers such as Eileen Gray, Breuer and Le Corbusier, amongst others. At 82, Aram is unwavering in his commitment to high quality contemporary furniture and lighting.

"Design is a very important thing. Although we do take it slightly whimsically and light-heartedly, I take design very seriously, because it affects our lives everyday," he says. "It can be enlightening, pleasurable or just mundane. You can sit on a rock and it's okay, but it's much nicer to sit on ...

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