Yum Struggles in China as Its Novelty Fades

April 21, 2015 9:42 PM

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Pizza Hut and KFC, early entrants in Asia, lose edge to new brands

Yum Brands Inc., which gets around half its revenue from China, is facing a new reality: Chinese consumers who once found its KFC and Pizza Hut chains fresh and different now see them as neither.

Also read: China Fends Off Trade Trouble With 6.8% Growth

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