YouTubers make jump to TV in pursuit of advertising dollars

February 23, 2015 1:04 PM

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Stephanie Horbaczewski's company, StyleHaul, manages 5,000 YouTube stars who dazzle 60 million viewers a month with watch-'em-and-learn videos such as "My Shower Routine!" and "2 Ways to Get Princess Jasmine's Hair."

The YouTube videos, sponsored by the likes of L'Oreal and Banana Republic, delve into fashion, beauty and the lives of women under 35. They generate income for both the stars and StyleHaul. The Los Angeles-based company doesn't release financial information, but claims revenue has tripled in the las...

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