YouTube portrayals of drunkenness 'overwhelmingly positive' Medical News Today

February 23, 2015 4:33 PM

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YouTube portrayals of drunkenness 'overwhelmingly positive' Medical News Today

In the analysis, published in Alcoholism: Clinical and Experimental Research, researchers suggest that videos on the site could be used as part of a public health intervention, aimed at informing young viewers about the less entertaining consequences of drinking too much.

"While we know that some viewers may be savvy enough to skeptically view music videos or advertisements portraying intoxication as fun, those same viewers may be less cynical when viewing user-generated YouTube videos portraying humorous and socially rewarding escapades of a group of intoxicated pee...

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