YouTube Kids Under Fire for Advertising From Consumer Advocates

April 7, 2015 2:59 PM

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Google’s new child-friendly version of YouTube has too many ads that target kids, consumer advocates say.

The new app, YouTube Kids, offers a streamlined version of the massive video site with a focus on kids’ content. But consumer advocates say the large number of ads and ad-like programming in the app run afoul of rules that regulate how advertisers can market to children on television.

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