Your Brain On Buzz: Why Some Ideas Go Viral And Others Go Nowhere

July 7, 2013 3:25 AM

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Why do certain ideas go viral while others never make it past a second set of eyes (or ears, or lips)? A new neuroscience study attempted to answer this question by finding out if our brains react differently to buzz-worthy ideas. The results suggest that we’re wired to pass along certain ideas from the moment we see or hear them – even before we realize that we will.

The study was conducted in two parts. In the first, a group of UCLA students were presented with 20 or so ideas for potential television shows (including a reality show about former beauty queen mothers coaching their daughters to become beauty queens, and one about contestants sent to brave harsh e...

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