How Your Appearance Is Affecting Your Behavior

July 29, 2014 3:19 PM

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How Your Appearance Is Affecting Your Behavior

We care a lot about our physical appearance. In 2008, Americans spent over 200 billion dollars on their physical appearance even though they were going through one of the worst recessions in the history of the United States. And, today, records indicate that people spend more money on grooming than on reading material.

Researchers have previously suggested that people care about their appearance because of the lipstick effect: During times of economic recession, women are more likely to purchase products that boost their attractiveness, with the hope that the use of such products would attract potential partners w...

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