You're more likely to try again if the setback was your fault

September 26, 2014 1:46 PM

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NEW YORK (Reuters Health) – If at first you don’t succeed, and you think you can control the outcome next time, you’re more likely to persist, suggests a new study.

Using brain scans, researchers found different brain areas activated in response to a setback if the failure was perceived as something under the person’s control versus a random or uncontrollable cause, and blaming oneself led to greater persistence.

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