You'll actually want to tap these smartphone ads

April 8, 2015 1:37 PM

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You'll actually want to tap these smartphone ads

A new kind of mobile ad promises a future in which you'll never have to clip or print another coupon.

Vibes, a mobile marketing technology company, has developed a way for retailers to turn the ads they run on your smartphone into coupons -- no additional apps needed.

Also read: Online Shopping Adds Muscle to Holiday Sales

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