You Can Have Whatever Impact You Choose

November 13, 2014 9:58 PM

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If you go to get ice cream or a coffee today, you can get dizzy by the pure abundance of choice. Everyone makes more varieties and the way to deal with clutter is to make more clutter. Give more choices. The irony is that this is not only a challenge for the consumer but also for the organizations who need to think about how to position their product and service and are still stuck in the industrial era. I often wonder when I see the "new and improved" sticker on a favorite brand, does that mean the "old" version sucks and I must toss it out and start over? I guess that's what brands would like us to believe so we will buy more of their stuff.

Abundance is what this "connection" economy is all about. It's no longer just about scarcity. We have so many choices and options open to us, regardless of where we are in the world. In a world of abundance, it is about infinite possibilities, while in a world of scarcity the focus is on marketshare...

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