Wine Blends Trend: More Than Just Flashy Packaging

March 6, 2015 6:29 PM

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Wine Blends Trend: More Than Just Flashy Packaging

THEY’RE FRIENDLY, they’re cheap and they’re easy to drink—three very good reasons domestic red blends are some of the most sought-after wines in the market today. Although blended reds aren’t new (they’ve been produced for centuries all over the world) thanks to a number of talented winemakers and even more-clever wine marketers, these wines—particularly those made in California and Washington State—are a seemingly unstoppable trend.

Nielsen’s January 2015 report says the domestic red-blend category accounts for $900 million in retail sales annually and is one of the fastest-growing wine sales categories in the country. Much growth is fueled by drinkers “who are switching to red blends from other types of wines,” said Brian Lech...

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