How To Win Charts and Alienate People

November 4, 2014 4:50 PM

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How To Win Charts and Alienate People

In Lenny Beer's first 48 hours as Record World's Chart Editor, he alienated many of the labels without whose advertising there would be no Record World and therefore no charts to edit.

On Day 1, he taped to his wall that large map of the U.S. highlighting the importance of various markets. On Day 2, he made explicit to the parade of visiting promotion reps what the map had signaled: henceforth our charts would be based on real market research, without fear or favor.

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