Why Target’s web snafus with Lilly Pulitzer are good news

April 20, 2015 4:16 PM

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There’s little doubt that Target TGT would have preferred it if the online launch on Sunday of its hugely popular limited-edition, limited-time Lilly Pulitzer collection had gone more smoothly.

After all, it’s never good to disappoint customers, especially when they’ve stayed up all night to shop online, hoping to snag clothes in the Palm Beach-inspired luxury brand’s 250-item collection for a fraction of the usual price, only to find a website that couldn’t handle the traffic. Nor is it f...

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