Why Scientists Need to Stop Being People Pleasers

September 30, 2014 6:58 PM

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"Supply and demand": It's a commonly used term that is so familiar that we don't even think about it. We all have an idea about what it means. If demand outstrips supply, the price of the thing that is in demand goes up, because lots of people want it. It's a very simple economic argument, and encouragingly intuitive. No wonder we all feel so comfortable with it.

But the problem for me is that my peer group -- professional scientists -- has internalized the concept so much that it has left us blinkered. It isn't that we don't understand the idea; it's that we no longer bother to think about it. Even more worryingly, the same is true of policy makers, governm...

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