Why Rihanna's 777 Tour documentary flopped

May 7, 2013 2:42 PM

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Why Rihanna's 777 Tour documentary flopped

Rihanna’s 777 Tour had all the makings of a great story. Just touring to seven different countries and playing seven different cities (Mexico City, Toronto, Stockholm, Paris, Berlin, London, New York) should have made rock and roll history. So what happened?

Rihanna started strong. She met with her entourage of journalists and fans and drank champagne with everyone the first night. Energy was high. The people invited on the 777 Tour felt fortunate to be hand-picked for this historic event.

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