Why Are Popcorn, Candy, and Soda So Expensive at the Movie Theaters? An Insider Debunks the Myths

April 22, 2015 6:42 PM

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Let's get one thing out of the way. Theaters do not necessarily make most of their money on concessions nor do they keep virtually no part of the ticket sales.

On a percentage basis, certainly the gross profit percentage for sales at the concession stand is much higher than the gross profit percentage for tickets. One need only examine the publicly reported results for the major theatre chains for verification.

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