Why People Are Eating Bean Cereal For Breakfast

November 18, 2014 2:21 PM

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Why People Are Eating Bean Cereal For Breakfast

Beans are at the bottom of the list of things I crave first thing in the morning. But they appear to be an up-and-coming big cat in the breakfast world. In May, Cheerios delivered a protein cereal to the market, adding lentils to those familiar Os to up their protein count to 7 grams for every one-and-one-quarter cup serving.

A few months earlier, a lesser-known brand called Love Grown Oats introduced Power O's to its product lineup. The cereal, which does look similar to the Cheerio, racks up 6 grams of protein from a blend of navy beans, lentils and garbanzo beans. A single, large egg boasts the same amount of protein.

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