Why 'Lucy' Conquered 'Hercules' (Analysis)

July 28, 2014 2:26 PM

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Fifty percent of the audience for the Scarlett Johansson action pic was women, another summer sign that female moviegoers are taking on more power in a season once dominated by men.

Women once again proved their might at the North American box office this weekend, delivering a big win for Lucy, the Scarlett Johansson action movie that easily crushed Dwayne Johnson's Hercules, director Brett Ratner's muscle-bound take on the classic Greek hero.

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