Why The FDA Action Against KIND Bars Doesn't Mean They're Unhealthy

April 15, 2015 12:27 AM

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Why The FDA Action Against KIND Bars Doesn't Mean They're Unhealthy

KIND Snacks, the company behind fruit, nut and grain bars (tag line: “ingredients you can see & pronounce”) have been asked by the Food and Drug Administration to strip any mention of the term “healthy” from its packaging and website, as well as the “+” symbol.

Why? It turns out that the FDA actually regulates which packaged foods get to use the word “healthy” and the symbol “+” for marketing purposes. Though these terms sound squishy in everyday use, they actually have very specific nutritional meanings when it comes to food regulation.

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