Why "Ex-Musicians" U2 Are Marketing Geniuses

September 23, 2014 2:41 PM

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Why "Ex-Musicians" U2 Are Marketing Geniuses

I mean, don't get me wrong: U2 was once -- and still has the potential to be -- an amazing band. Achtung Baby changed my life. That album was incredible. Everything from War in '83 up until 1997's Pop was, in my opinion, awesome. But boy, has it been downhill from there. Don't even get me started on Spiderman: Turn Off the Dark. (More like... Turn It Off, amiright? ....Nailed it.)

So U2, which used to push the boundaries with deep, powerful lyrics, and dark, moody, sonic landscapes, puts out this very not good record. Easily their worst, in fact. And as a publicity stunt to "get it out to as many people as possible," they make the album available to everyone for free.

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