Why Everybody Hates Blake Lively's New Website

July 28, 2014 10:06 PM

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Why Everybody Hates Blake Lively's New Website

Blake Lively's new lifestyle website, Preserve, has been mercilessly mocked with fiendish, snarky glee since it debuted last Monday. And honestly, it's hard not to get behind the haters. The site -- with its skinny-girls-only ethos (one skirt Lively peddles comes in extra-small only), painfully over-the-top writing ("At once structured and chaotic, the great American BBQ is, indubitably, a rollicking repast") and ridiculously overpriced products ($18 jar of pickles, $400 travel bag) -- is an exercise in A-list pretension nearly as obnoxious as Gwynnie's notorious Goop.

Putting cynicism aside (for a brief moment), Lively does devote a whole section of Preserve to her philanthropic cause, The Covenant House, an organization fighting trafficking, youth abuse and homelessness. Splurge on, say, a wooden cutting board -- just $55! -- and a percentage will be donated to ...

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