Why Disney keeps buying all your favorite childhood icons

December 9, 2013 1:57 PM

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Why Disney keeps buying all your favorite childhood icons

Luke Skywalker. Princess Leia. Kermit the Frog. Miss Piggy. Spider-Man. The Incredible Hulk. Buzz Lightyear. And now, Indiana Jones.

Together, they represent the defining characters and pop culture childhood memories of millions, if not billions. And in the past decade, they’ve all been snapped up by the Walt Disney Company.

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