Sometimes merely focusing on communicating with your team isn't enough. Why? Because the intention you set forth is often misunderstood by your audience. The gap between what you mean to communicate and what is actually communicated is known as the Perception Gap.
Simply put, a perception gap occurs when the intention you set forth and communicate is misunderstood by your audience -- bosses, peers, subordinates, clients, partners, and even friends. Unfortunately, it happens all the time.