Why are cereal mascots staring at you?

April 3, 2014 6:46 PM

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Ever notice how the mascots on cereal boxes have the same creepy stare? Well, science says there's a reason for it — and might explain why the cereal aisle has become such a kids trap.

According to a recent Cornell study, the angle at which cereal box characters stare has a lot to do with convincing shoppers to buy the product and creating brand loyalty.

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