Why can’t retailers prevent their sites from crashing when they unveil a big-deal designer collaboration?

April 21, 2015 6:57 AM

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Why can’t retailers prevent their sites from crashing when they unveil a big-deal designer collaboration?

It’s practically a given at this point that when a big retailer puts a new designer collaboration up for sale, the overwhelming customer demand will crash its website.

So what gives? These multi-billion dollar companies with years of online experience know they’re going to be inundated with traffic. Why aren’t they ready to handle it? According to Aaron Rudger, director of product marketing at digital-interaction testing and analytics firm Keynote, which monitored...

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