Why Brands Should Look to Taylor Swift to Understand the Future of Marketing | Young Entrepreneur Council

February 20, 2015 3:03 PM

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Author Eddy Badrina is a co-founder of BuzzShift.com, a digital strategy firm for mid-sized and large brands, and CherryPick, a content curation application for brands and bloggers. He is also an adjunct instructor at the University of Texas at Dallas, and on the board of Great Investors Best Ideas Foundation, which benefits at-risk youth.

By now, nearly everyone has heard about "Swiftmas," Taylor Swift's gift-giving extravaganza in which she and her team spent hours getting to know 32 of her fans, and then even more time buying gifts and surprising them with personal Christmas presents on their doorsteps.

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