Why Apologies Matter and How to Make Them Meaningful

July 22, 2014 3:47 PM

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Show me a leader who can't offer a decent apology, and I'll show you a leader who will ultimately have no followers. And to quote my mother's favorite adage, "To be a leader, you must attract followers. Otherwise, you're just taking a walk."

The true test of any apology is whether it restores trust and credibility. Apologies that are insincere, incomplete, poorly delivered, and not backed up with a change in behavior -- or better yet, a change of heart -- can damage trust and credibility far more than no apology at all.

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