Why Alphabet is overtaking Apple in value

February 2, 2016 10:58 AM

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In after-hours trading on Monday, Google's parent Alphabet (GOOGL) passed Apple (AAPL) in terms of total market capitalization, becoming -- at least for a while -- the world's most valuable publicly traded company. Following Alphabet's better-than-expected quarterly results, its shares rose more than 9 percent at one point, later trimming the gains to about 4.6 percent.

Simply reorganizing how Alphabet's results were reported -- dividing core Google results from so-called "moonshot" activities like automated vehicles -- as well as ongoing strength in digital ad revenue helped do the trick.

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