No sooner had AMC Entertainment chief executive Adam Aron’s revealed that he was considering allowing filmgoers to use their phones in some AMC theaters than the feathers hit the fan. After telling Variety’s Brent Lang that texting during movies has become inevitable (“You can’t tell a 22-year-old to turn off their cellphone,” he told Lang. “That’s not how they live their life.”), and the immediate social media conflagration ensued, Aron issued a contrite statement on Friday.
The idea has been “relegated to the cutting room floor,” he said. “With your advice in hand, there will be NO TEXTING ALLOWED in any of the auditoriums at AMC Theatres. Not today, not tomorrow and not in the foreseeable future.”