White House Recruits Jennifer Lopez, Adam Levine and More Celebrities' Moms to Pitch ObamaCare—Watch Now!

March 14, 2014 3:07 PM

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For starters, their mothers are joining forces with the Obama Administration and star in a video urging young Americans to register for healthcare before the March 31 deadline. The campaign is appropriately called #YourMomCares.

The nearly two-minute spot, which debuted on Friday, begins with the women recalling memories about their sons and daughters when they were young.

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