White House begins full-court press for ACA during March Madness

March 18, 2014 10:18 AM

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White House begins full-court press for ACA during March Madness

As March Madness takes hold, is it any surprise that the White House is targeting fans of the NCAA National Championship tournament this week to boost health-care enrollment?

The effort will include online videos from athletes and coaches such as LeBron James, a White House official said, and targeted interviews with senior administration officials throughout the week on sports radio, including Spanish language outlets.

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