White House begins full-court press for ACA during March Madness

March 18, 2014 10:18 AM

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As March Madness takes hold, is it any surprise that the White House is targeting fans of the NCAA National Championship tournament this week to boost health-care enrollment?

The effort will include online videos from athletes and coaches such as LeBron James, a White House official said, and targeted interviews with senior administration officials throughout the week on sports radio, including Spanish language outlets.

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