Welcome to SXSW, where marcomms meets innovation

March 14, 2015 12:29 PM

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Welcome to SXSW, where marcomms meets innovation

Yesterday marked my first-ever foray into South by Southwest Interactive. The fact I am penning this entry late in the evening is a testament to the enthusiasm and appreciation I have already gained for this annual gathering in Austin, Texas. (Or maybe it’s just I am only now recovered enough from the sensory overload of a jam-packed day to write this.)

The photo accompanying this blog shows a "Welcome" banner. It’s a sign similar to what you’d see at any event, but every aspect of SXSW Interactive is truly welcoming. The event is clearly the city’s biggest of every year – and you can tell how everyone involved wants each guest to get the most out...

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