We went to Macy's and saw how the brand is neglecting stores

August 11, 2016 1:23 PM

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Jeff Gennette, who will take over as CEO of Macy's in the first quarter of fiscal 2017 said this was a way to "reinvest in a more energized shopping experience in our remaining stores and elevate our total customer experience across all methods of shopping."

"Given Macy’s neglect of its stores over recent years, this is a step change for the group. As much as we applaud its intentions and believe them to be correct, the jury remains out as to how effective and committed the group will ultimately be to making these changes," Neil Saunders, CEO of consult...

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