The Way A Cigarette Is Packaged Can Make A World Of Difference

February 13, 2015 8:27 PM

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The Way A Cigarette Is Packaged Can Make A World Of Difference

Smokers are less likely to seek cigarettes if the packaging is plain, as opposed to packs that have brands on them, according to new research from the Universities of Exeter and Bristol in the U.K.

Researchers recruited 144 adult smokers to participate in experiments that tested the Pavlovian response to smoking stimuli. They were instructed to choose whether or not to press a key that could lead to cigarettes or a key that could lead to chocolate, but they didn’t know whether or not the keys ...

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