Watermelon City, Hermiston, Ore., Rebrands Its Juicy Pedigree

February 8, 2015 11:20 PM

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Watermelon City, Hermiston, Ore., Rebrands Its Juicy Pedigree

HERMISTON, Ore.—This town of 17,000 on the eastern Oregon prairie is known throughout the Pacific Northwest for its watermelons. In keeping with its juicy pedigree, pictures of the fruit have been emblazoned on city business cards, stationery—and even a giant water tower—for the better part of two decades.

So at a recent City Council meeting, when the issue of rebranding the area came up, some folks thought the idea was rotten.

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