The non-clinical term refers to a pleasurable tingling that spreads through the scalp and neck. Known in some circles of the internet as a "brain orgasm," the sensation has been credited for curing everything from depression to insomnia. It's easy enough to prompt. ASMR fans say they get the feeling by listening to soothing sounds, typically found through online videos -- whispering, crinkling paper, lectures.
The video comes from "Hand," an online series by Gucci Japan highlighting designers who use traditional techniques. In it, Noboru Honma demonstrates the Edo-period process known as Hakone wood mosaic, in which patterned wood is sliced into razor-thin veneer sheets.