Watching E-Cig Ads May Increase Urge to Smoke

March 14, 2015 4:23 PM

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Watching E-Cig Ads May Increase Urge to Smoke

Seeing commercials for electronic cigarettes can increase the urge to smoke traditional cigarettes, a new study suggests.

Researchers at the Annenberg School for Communication at the University of Pennsylvania discovered that watching advertisements that showing vaping can increase the desire of current and former smokers to pick up a conventional cigarette.

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