How Wal-Mart, Target and Vermont Teddy Bear are cashing in - Fortune

February 14, 2015 2:17 PM

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It wasn’t that long ago that movies with strong sexual themes flew under the radar, and attempts to make them mainstream remained just that – attempts. As a result, such high-quality movies as 1990’s “Henry and June” and 1996’s “Crash” remain cult films, seen by very few.

This hard reality changes when the movie in question is based on a book that’s sold 100 million copies, such as the forthcoming adaptation of “Fifty Shades of Grey.” (The movie is due out February 13.) Sales figures like those make it mainstream by default, so lots of companies want to ride its coat...

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