Wal-Mart Stores, Inc. (NYSE:WMT) Asks Suppliers To Slash Prices

April 2, 2015 12:16 PM

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Wal-Mart Stores, Inc. (NYSE:WMT) is the retail chain that is amidst a marketing strategy transition. The company will pare back on its marketing spend, but expects that sales will gain, despite low-profile marketing.

Much of the change of direction in the marketing perspective was seen by the recent drop in sales numbers in the U.S. The retail chain has now begun to bare down on its suppliers, to get lower prices. The company expects in-store, as well as online, marketing will help the company to regain much of ...

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