Wake Up Sony and Smell the Opportunity

December 18, 2014 3:14 PM

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Out of an abundance of caution and fear, Sony pulled The Interview, a movie about two television show executives played by Seth Rogen and James Franco who are recruited by the Central Intelligence Agency to assassinate the leader of North Korea, Kim Jong-un. The potential financial hit amounts to the production costs of the movie estimated to be about $42 million along with marketing expenditures to date. For the sake of argument, let's say Sony is in the hole for $60 million or so.

In Hollywood, that's small potatoes. For Sony, it's even smaller. Sony's revenue last year was roughly $75 billion of which its movie business only accounted for roughly 10%. A $60 million hit will sting but it is almost a rounding error.

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