Volvo releases reflective spray paint for cyclists

March 28, 2015 7:47 PM

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"With the creation of LifePaint, we've turned Volvo safety inside out," marketer Nils Leonard.

The spray paint, called Life Paint, is intended to help cyclists be more visible while riding at night. When headlights are trained on bike riders marked with Life Paint, they appear to glow in the dark.

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