Volkswagen Tests Your Shark Week Endurance With Endless Scrolling Game

August 13, 2014 4:04 PM

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Volkswagen Tests Your Shark Week Endurance With Endless Scrolling Game

Volkswagen wants to turn the countless hours that you’ll likely spend looking up marine-related facts online this week while watching Discovery Channel’s Shark Week into a game.

For the third year of its sponsorship of Discovery's annual summertime stunt, the automaker (along with agencies Deutsch LA, MediaCom and Edelman) chose to push its new Golf TDI compact car, which claims to get 567 miles per gallon of gas on the highway. To get that point across to viewers, a series...

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