Viewers would rather watch old Super Bowl ads than new dramas

January 27, 2015 6:04 PM

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Viewers would rather watch old Super Bowl ads than new dramas

Okay, this is a tad embarrassing for all involved: CBS’ annual special Super Bowl’s Greatest Commercials delivered more viewers by far (10.8 million) than any other broadcast show Monday night, and was within a tenth of a point of matching the highest-rated series among the coveted adults 18-49 demographic (with a 2.1 rating).

Yup, re-watching old Budweiser and Doritos ads struck more viewers as a fine way to spend the evening than checking out ABC’s The Bachelor, Fox’s Sleepy Hollow or NBC’s State of Affairs. In fact, this was the special’s highest ratings since 2010, up 11 percent from last year. It’s unclear if this sa...

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