COLOGNE, Germany - Mobile better, IPTV best. That's the equation for music video brand Vevo. Whilst mobile viewing has boomed for the service, which is the modern inheritor of MTV's crown, the lounge is a more engaging space.
"We're pretty well 50/50 (viewed) mobile and other devices," Vevo international SVP Nic Jones tells Beet.TV in this video interview. "But the fastest growing area is on big screens. It completely changes the experience."